Home Blog The Client List: A Source of Profit

The Client List: A Source of Profit

A client list encourages inventory turnover and retains clientele. 

Besides potential opportunities, a list of active clients remains an effective tool when used to its fullest potential. 


A treasure to behold 

Any dealership eager to expand its clientele will analyze the different possibilities to do so. Therefore, a list of existing clients or potential prospects is a true treasure to exploit. 

Even if this approach requires more effort and a set of management skills, many dealerships understand the importance of managing this precious list. 

To ensure its success, the means of communication must vary. Whether the clients are contacted by email, phone call, automated message, or SMS, the idea behind this method is to adapt to the client’s reality without being too intrusive. 

It’s essential to establish a communication strategy and understand the proper tools. The first maintenance appointment is the perfect occasion to start off your relationship. 


A corporate culture 

Some dealerships will be more proactive in obtaining their clients’ data, but everyone works in their own way. 

This corporate culture flourishes with the management’s leadership: the dealership sets precise processes and safeguards them for everyone to adhere to, regardless of whether their seniors or new employees. 

This name catalog will undoubtedly be updated over time, but monitoring a client’s file closely will be beneficial when it comes time to retarget. 

We will take action once the client has positive equity in their file or when they’re about 18 months away from their renewal date. Thereafter, this becomes a case-by-case situation. 

In conclusion, if the process endures because of discipline and a desire to maintain a relationship, it is based on finality. 

In a competitive context where everyone sells the same product, the dealership must become an expert in managing their client’s list in order to stand out.

More Updates

Beyond Velocity with Dale Pollak – Recorded Live in Canada

In these unprecedented and unpredictable times, hear Dale make the case for moving beyond a one-size-fits-all Velocity approach for used vehicle management. Learn how a new data science based approach, called Variable Management, can help you optimize profitability in any market conditions.

Increasing Profits with vAuto’s ProfitTime GPS and iRecon

Profitability is the #1 priority when it comes to selling used cars. That’s why you need to evaluate every car you acquire accurately and efficiently to minimize reconditioning costs and maximize the value of each vehicle. Mike Boyd – founder of iRecon, and Mazen Samhat – performance manager, as they share insights to plan & execute your profit strategy.

AutoSync Presents Google Think Auto 2023 Webinar

In 2023, the automotive landscape continues to change. Get ahead of the curve with AutoSync’s exclusive webinar in partnership with Google. Discover insights from industry leaders like Mathew Growden from Google, Ivan Sandoval from TRFFK, Ash Sage from Activix and Klaris Kovacs from AutoSync.

Share Post:

Stay Connected

Get the latest automotive news, occasional surveys and special offers delivered right to your inbox!
By clicking subscribe you agree to receive regular emails from AutoSync Inc. and our partners via email. We will not sell or distribute your email address to any third party at any time. View our Privacy Policy.

Interested in what we have to offer?

Get in touch to see how AutoSync can help you take your business to the next level.

Standalone Products or Packaged Solutions

What AutoSync Brings You

Hexagon images showing KPI's for AutoSync each brand
Please enable JavaScript in your browser to complete this form.
Business Type
Products You Are Interested In
You can learn more about our handling and processing of your personal data as described in our Privacy Policy.