Migration to Google Analytics 4 from the current Universal Analytics platform is mandatory effective July 1, 2023, with no option to import historical data.
This webinar covers topics specific to your dealership website, paid ad campaigns, and digital retailing tools.
You Will Learn About
- Benefits of migrating sooner
- The Automotive Standards Council and its role in the transition
- Best practices and common mistakes to avoid during GA4 implementation
- What conversion modeling is and how to best utilize it
- Leveraging Google Optimize integration and other new features
- Google Analytics 4 media integrations like Display & Video 360
Meet The Panelists:
Founder, PCG Digital & Brian Pasch Enterprises
Explaining performance metric standardization in Google Analytics 4 with the rollout of the Automotive Standards Council
Senior Marketing Manager, AutoSync
Sharing digital marketing KPIs and conversion measurement best practices
Sr. Director Product Marketing, AutoSync