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Google Analytics 4 – Are You Ready for The Transition?

Migration to Google Analytics 4 from the current Universal Analytics platform is mandatory effective July 1, 2023, with no option to import historical data. 

This webinar covers topics specific to your dealership website, paid ad campaigns, and digital retailing tools. 

You Will Learn About

  • Benefits of migrating sooner 
  • The Automotive Standards Council and its role in the transition 
  • Best practices and common mistakes to avoid during GA4 implementation 
  • What conversion modeling is and how to best utilize it 
  • Leveraging Google Optimize integration and other new features 
  • Google Analytics 4 media integrations like Display & Video 360 


Meet The Panelists:

Brian Pasch 

Founder, PCG Digital & Brian Pasch Enterprises 


Explaining performance metric standardization in Google Analytics 4 with the rollout of the Automotive Standards Council   

Ivan Sandoval

Senior Marketing Manager, AutoSync  


Sharing digital marketing KPIs and conversion measurement best practices   

Tom Tao 

Analytics Implementation Manager, AutoSync 


Reviewing the differences between UA and Google Analytics 4 and providing an update on Google Analytics 4 implementation and tracking


Klaris Kovacs

Sr. Director Product Marketing, AutoSync  


More Updates

AutoSync Presents Google Think Auto 2023 Webinar

In 2023, the automotive landscape continues to change. Get ahead of the curve with AutoSync’s exclusive webinar in partnership with Google. Discover insights from industry leaders like Mathew Growden from Google, Ivan Sandoval from TRFFK, Ash Sage from Activix and Klaris Kovacs from AutoSync.

Google Think Dealer 2022 Webinar

Keynote Speaker Mathew GrowdenHead of Canada Retail TeamGoogle Learn about the latest industry insights and consumer research studies from Google Canada Get actionable digital marketing

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