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Google Analytics 4 – Are You Ready for The Transition?

Migration to Google Analytics 4 from the current Universal Analytics platform is mandatory effective July 1, 2023, with no option to import historical data. 

This webinar covers topics specific to your dealership website, paid ad campaigns, and digital retailing tools. 

You Will Learn About

  • Benefits of migrating sooner 
  • The Automotive Standards Council and its role in the transition 
  • Best practices and common mistakes to avoid during GA4 implementation 
  • What conversion modeling is and how to best utilize it 
  • Leveraging Google Optimize integration and other new features 
  • Google Analytics 4 media integrations like Display & Video 360 

 

Meet The Panelists:

Brian Pasch 

Founder, PCG Digital & Brian Pasch Enterprises 

LinkedIn 

Explaining performance metric standardization in Google Analytics 4 with the rollout of the Automotive Standards Council   

Ivan Sandoval

Senior Marketing Manager, AutoSync  

LinkedIn 

Sharing digital marketing KPIs and conversion measurement best practices   

Tom Tao 

Analytics Implementation Manager, AutoSync 

LinkedIn 

Reviewing the differences between UA and Google Analytics 4 and providing an update on Google Analytics 4 implementation and tracking

HOSTED BY

Klaris Kovacs

Sr. Director Product Marketing, AutoSync  

LinkedIn

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In these unprecedented and unpredictable times, hear Dale make the case for moving beyond a one-size-fits-all Velocity approach for used vehicle management. Learn how a new data science based approach, called Variable Management, can help you optimize profitability in any market conditions.

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Profitability is the #1 priority when it comes to selling used cars. That’s why you need to evaluate every car you acquire accurately and efficiently to minimize reconditioning costs and maximize the value of each vehicle. Mike Boyd – founder of iRecon, and Mazen Samhat – performance manager, as they share insights to plan & execute your profit strategy.

AutoSync Presents Google Think Auto 2023 Webinar

In 2023, the automotive landscape continues to change. Get ahead of the curve with AutoSync’s exclusive webinar in partnership with Google. Discover insights from industry leaders like Mathew Growden from Google, Ivan Sandoval from TRFFK, Ash Sage from Activix and Klaris Kovacs from AutoSync.

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