In order to be on top of every client’s file, dealerships can count on many competent business partners specialized in digital processes.
To manage customer relations effectively, a dealership should prioritize a CRM with a relational approach over a transactional CRM. The CRM’s biggest strength is centralizing all of the dealership’s services under one platform to keep all the clients’ information in the same place, so they don’t have to repeat every step of the transaction.
This way, whether a client has been contacted by phone, SMS, email, or if they just walked in, their information will be added to their personal log in the CRM which will be updated automatically every time there’s action with their request.
By digitizing the whole request process, a client can receive notifications every time something changes in their file. For example, if their vehicle order is late, they can monitor the latest information from the manufacturer to stay up to date.
As car dealers have had a hard time replenishing stock lately, having close communication between them and their clients is based on a proactive approach instead of a reactive one. It also gives the customer peace of mind, so they stop worrying and contacting the dealership repeatedly.
Switching to a digital system will breathe new life into your business as using a CRM will prevent you from losing clients through the holes of a paper system and will simplify your recurring tasks at the end of every month.